Definition:
An organization, or individual, which does not presently use or pay for a defined System {Product, Evo-Step, Service, Process} but who might consider doing so.
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Notes
Rationale: The term “consumer” was chosen rather than “client” or “customer” to avoid undue emphasis on the matter of direct payment. A Potential-Consumer is one who might use something, irrespective or whether they directly pay for it or not.
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This Concept entered by Diane O'Brien.
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