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Potential-Consumer

Definition:

An organization, or individual, which does not presently use or pay for a defined System {Product, Evo-Step, Service, Process} but who might consider doing so.

Alternative Names

Concept Number: *354
English Master: Potential Consumer
Synonyms, Variations & Acronyms: none

Detailing

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Illustrations

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Type

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Examples

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Notes

Rationale: The term “consumer” was chosen rather than “client” or “customer” to avoid undue emphasis on the matter of direct payment. A Potential-Consumer is one who might use something, irrespective or whether they directly pay for it or not.


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History-of-Concept

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This Concept entered by Diane O'Brien.

Created by system. Last Modification: Thursday 11 of July, 2019 19:27:29 CEST by Admin (Kai).
(Cached)

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