Usage: This is essentially a Measure of how fast an industrial enterprise can react from “opportunity or Concept or contract” (a defined Kickoff event) to practical deployment of actual Product. The shorter the time, the more competitive you are. Long TTM can lead to being too late to be a market leader, and to earn money on a market. Compare to Time-Between-Successive-Products, which is the market”s view of the rate of putting Product variants on a market.
This Concept entered by Adore.
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