Concept Number: *443
English Master: Motivating-adjective
Synonyms, Variations & Acronyms: none
Usage 1. Motivating Needs: the Stakeholder needs which cause them to fund or otherwise support a project or any effort to achieve those needs.
“By not aligning measurements and rewards, you often get what you're not looking for.”
Jack Welch, p 387 [Welch01].
This Concept entered by Soheir Ghallab.