Usage: in presenting proposed products or services or real ones. It has a positive connotation.
The point being to help Stakeholders see that this System is equal, better or different from others. A Feature can be performance Attributes (easy to learn), Cost Attributes (cheap to acquire) , Functions (can send SMS), or designs (uses titanium cover). Features for one set of Stakeholder (like repair services) will be different for another set of Stakeholders ((like consumers).
This Concept entered by Diane O'Brien.