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Aim

Definition:

An “aim” is a stated desire to achieve something by certain Stakeholders. An Aim is usually specified informally and non-numerically.

Alternative Names

Concept Number: *001
English Master: Aim
Synonyms, Variations & Acronyms: none

Detailing


none


Illustrations


Illustration: none


Type

Requirement Type, Parameter.


Examples

Example 1:
Our Aim is to be the dominant supplier of mobile phones in China by the end of the decade.
Note the two constraining qualifiers (China, By End of the Decade) and the Function area (Supplying Mobile Phones)

“It is important that an Aim never be defined in terms of activity or methods. It must always relate to how life is better for everyone.” <-[DEMING93, page 52]


“The Aim must include plans for the future” <- [DEMING93, page 51]


Example 2:
“Our Aim is to have the <best> book on <gardening>.”

“The Aim precedes the organizational System and those that Work in it. Workers, for example, can not be the source of the Aim, for how would one know what kind of workers to choose?”
<- [DEMING93, page 52] Attributed to Deming by Carolyn Bailey

Example:
Aim [New System X]: Superior long term competitive edge in all market areas and Product lines.


Notes

1. When using the term “aim,” the intent may be to simplify, and give the Headline Level.

2. An Aim is ultimately specified in the Complete and detailed Requirements specification.


Keyed-Icons

@ “The same icon as Target.”
In Context, [email protected]>
The distinction between the “Aim” and “Target” Concepts is the Level of System and detail. “Aim” is generally a higher overall Concept than Goal or target.


Drawn-Icons

none


Goal *109
Budget *480
Target *048
Mission *097
Vision *422


History-of-Concept

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This Concept entered by Lisa.

Created by system. Last Modification: Thursday 11 of July, 2019 13:35:25 CEST by Admin (Kai).

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