Our Aim is to be the dominant supplier of mobile phones in China by the end of the decade.
Note the two constraining qualifiers (China, By End of the Decade) and the Function area (Supplying Mobile Phones)
“It is important that an Aim never be defined in terms of activity or methods. It must always relate to how life is better for everyone.” <-[DEMING93, page 52]
“The Aim must include plans for the future” <- [DEMING93, page 51]
“Our Aim is to have the <best> book on <gardening>.”
“The Aim precedes the organizational System and those that Work in it. Workers, for example, can not be the source of the Aim, for how would one know what kind of workers to choose?”
<- [DEMING93, page 52] Attributed to Deming by Carolyn Bailey
@ “The same icon as Target.”
In Context, [email protected]>
The distinction between the “Aim” and “Target” Concepts is the Level of System and detail. “Aim” is generally a higher overall Concept than Goal or target.
This Concept entered by Lisa.